Global Marketer.
Digital Strategist.
Storyteller with a mission.
Hi, I’m Jazmin dela Cruz. Welcome to my professional website, where you can get an overview of my career and qualifications.
Skills & Expertise
- Strategic Marketing Planning
- Integrated Marketing Campaigns
- Brand Management & Positioning
- B2B & B2C Marketing
- Product Marketing & Go-to-Market Strategy
- Premium & Luxury Brand Management
- Marketing Automation
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social Media Marketing
- Email Marketing & CRM (HubSpot, MailChimp, Infusionsoft, Zoho, ConstantContact, Klaviyo, ActiveCampaign)
- E-Commerce & Paid Media Advertising
- Google Analytics & Piwik
- Content Strategy & Storytelling
- Copywriting & Editing
- Public Relations & Media Liaison
- Corporate Communications
- Speech writing, press releases, ghostwriting
- Website and Social Media Content Management
- Audio Visual Presentation
- Short-form videos
- Podcasts
- Marketing Team Leadership (in-house & remote)
- Cross-functional Collaboration
- SaaS Project Management
- Vendor & Stakeholder Relations
- Client Services & Consulting
- Investor Relations
- WordPress, Elementor, Shopify, WooCommerce
- Adobe Suite & Canva
- Hootsuite, Later, Buffr
- Slack, JIRA, Confluence, Trello, Monday
- Zoom, Citrix GoToWebinar
- Microsoft Office Suite
- Meta Business Suite
- Google Workspace
- Moz, SEMrush, Ahrefs, Hotjar
- Automotive
- Beauty & Wellness
- Education & Training
- Events & Entertainment
- Finance & Investment
- Marketing & Advertising
- Media & Publishing
- Real Estate
- Restaurants & Hospitality
- Retail & Consumer Services
- Technology & SaaS
As a dedicated marketing professional based in Vancouver, Canada, I bring a wealth of expertise and innovative strategies to drive impactful results.
Jazmin dela Cruz
I began my professional career as a writer for The Philippine Star, where I cultivated my passion for storytelling and effective communication. That foundation led me to pursue a Bachelor’s degree in Mass Communication, which opened the doors to a dynamic career in marketing. Over the past two decades, I’ve evolved into a results-driven marketing professional, leading strategic initiatives across Southeast Asia, Australia, and North America. Today, I specialize in digital marketing, brand strategy, and investor communications, working with innovative companies such as Maple Leaf Funds and Utopia VR. I am currently enhancing my strategic leadership capabilities by pursuing an MBA at Simon Fraser University, one of Canada’s top business schools.