Hi, I’m Jazmin Kharmina dela Cruz—a global marketer, storyteller, and data-driven strategist with over two decades of experience leading marketing initiatives across industries and continents.

My journey began in Manila, where I discovered a passion for storytelling as a writer and columnist for The Philippine Star. That love for communication led me to pursue a Bachelor’s degree in Mass Communication—a foundation that would shape my marketing philosophy: every great campaign starts with a compelling story.

Over the years, I transitioned from content creation to full-scale marketing leadership, spearheading strategic initiatives in diverse industries, including finance, real estate, SaaS, beauty, wellness, and technology. I’ve led high-impact campaigns for luxury real estate giants, investment firms, metaverse platforms, and digital-first brands, both in Southeast Asia and North America.

Today, I’m based in Vancouver, Canada, where I serve as the Marketing Manager of Maple Leaf Funds and CADO Bancorp, while also leading my consultancy, Jazzed Up Media Projects. I bring deep expertise in digital marketing, brand strategy, SEO, investor relations, and B2B growth marketing.

Currently, I’m pursuing my MBA at Simon Fraser University’s Beedie School of Business, one of Canada’s top universities. This next step reflects my commitment to sharpening my strategic lens and leadership skills in a rapidly evolving global market.

Whether I’m crafting a digital campaign, managing a brand launch, or collaborating with cross-functional teams, I bring curiosity, creativity, and a results-oriented mindset to everything I do.

Let’s connect—I’d love to hear your story too.